What we do

At HOC Image and Lifestyle Consulting Ltd, we help private clients and corporate organisations to elevate themselves to the next level with the power of personal style and personal branding. By combining psychology, marketing and fashion to help you build a strong visual and through a customised impression management strategy. By working on enhancing your physical appearance, behaviours, body language, visual digital footprint and communication skills we believe we can improve not only your personal life goals but professional ones too.

Our clients range from C suite executives, Directors, Managers, Entrepreneurs looking to elevate their look, Professionals looking to progress in their career, working or stay at home mothers and fathers, Housewives, Graduates looking to be taken more seriously, Artists, politicians and business owners looking to attract more clients and revenue.

“Is your image holding you back from achieving what you want? A first impression takes 5 - 10 seconds. Don't fall into the category of going unnoticed. Let me help you stand out. Image is your armour for the world, you must always be ready!"

Han Chiang - Founder of HOC Consulting LTD

How it all began

Our Founder Han Chiang’s Story in her own words

“Being in the world of fashion was not something I had always considered, even though I had a great love for dressing up. I had always wanted to be a dancer because it allowed me to express my emotions through movement of the body. I liked the idea of telling a story and realised that the way clothing touched the body also tells a story. This is when I began to realise my passion for dance also morphed into a new love for how we dress and create our personal image. As a kid, I was bullied for being different. There came a tipping point in my life when I realised I am who I choose to be, what I wear, how I feel, how I carry myself and how I want others to see me. In that moment I knew that's what I want others to feel, in their own way of course. We are all unique and have our own individuality and I founded HOC to help people realise there's through the power of Image.”

Experience

Han has previously worked with exceptional brands and companies like Chanel, Tom Ford, Audemars Piguet, Bvlgari, Offspring, The Kooples, Sandro, J Brand, Zara and Cos and  Seven for all mankind and many more. From having a decade of experience in the fashion industry and having experience within learning and development. She has also worked with multiple companies delivering workshops and presentations, coaching individual team members on personal branding and image, confidence building and body language across a multitude of platforms such as the high-end retail industry, hospitality and hotels tailored to looking after the high net worth individuals. Han and her team is also well-versed in fields such as men’s styling and tailoring and can adjust to the clients needs.